Motion Graphics Demo for WEEL
Date: May 2024 | Client: WEEL | Role: Full Motion graphics video
I enjoyed working with the amazing team at WEEL on their demo video.
I was responsible for complete video production, handling everything from script, storyboard, illustration to animation and sound design. It was a fun and challenging project that let me experiment with styling, pacing, smooth transitions and try something new!
Storyboard Highlights
I knew I wanted the style to reflect WEEL’s smart and easy-to-use product tone and feel clean, modern, and straightforward, while staying aligned with current motion trends in SaaS explainer videos.
After experimenting with color, layout, and animation flow, I went with subtle gradients, smooth transitions, and light motion blur to add visual depth without clutter. I also used minimal UI illustrations and icon-based visuals to keep it engaging and intuitive — staying true to the product’s identity as a simple, powerful system for small businesses.
Animation BTS
I kept the animation style smooth and modern, focusing on UI transitions, layered depth, and clean timing. I used Adobe After Effects to build out the sequences and leaned into fluid easing, soft fades, and light bounce to keep the flow engaging.
Here’s a look behind the scenes at how it all came together.
